Laurie Miskuski Promotes Waterfront Condos in
Jack London Square Area
Miskuski is the Marketing Director for Crescent Heights, a national
developer for predominantly high-rise luxury condominiums. A native
of Vancouver, Canada, sheís a relative newcomer to the Bay Area. Bay
Crossings spoke with Laurie about her previous career path,
her current position with the Crescent Heights Company, and her move
to the Bay Area.
My early years were spent in
Vancouver, Canada. After studying criminology at Simon Fraser
University, I thought Iíd become an attorney. Instead, I became a
juvenile probation officer. My responsibilities ranged from drug
treatment programs for parents to just trying to keep kids alive.
Working with the justice system
left a really bad taste in my mouth. It was frustrating, and
emotionally it was very difficult. I knew that if I wanted to have
any sort of normal life, family life, it wasnít the right road for
me to go down because I wasnít able to keep it at the office, as
I started working with Crescent
Heights a year or so after my stint in Florida. I started with the
company in Los Angeles and worked there for about three years. I
then spent almost a year in Chicago, before coming to the Bay Area.
I was brought here to work on The
Sierra project at Jack London Square. Itís a new construction
condominium project consisting of 221 homes. There are five
commercial spaces on the ground floor, as well as 15 live/work
lofts. The rest of the homes are condominiums. There are studios,
one- and two-bedroom floor plans, and a few with three bedrooms. Itís
a full-amenity building, meaning thereís a concierge in the lobby,
a pool with a landscaped sundeck, state-of-the-art fitness center,
business center, conference center, and a library. The facility also
has a theater-style media room.
Everybody knows the cost of
renting in the Bay Area is incredibly expensive. So, if you can own
your own home for the same amount of money it costs to rent, or
close to it, then it just makes sense to buy. Youíve got to live
The Sierra will probably be the
largest condo development of its kind in the Jack London Square
area, bringing approximately 400 people into the neighborhood. That
will drive a demand for more restaurants, shops, and services.
certainly recognize that the economy is slow, but as
everybody knows, housing real estate continues to be a wise
investment, especially in an uneasy economy.
Weíve done a lot of research
into plans for comprehensive regional ferry service, the one that
calls for Jack London Square to become a service hub. Itís great
because, while many of our homeowners will be coming from the East
Bay, lots will also be coming from San Francisco. BART is just two
blocks away, too, so people will have the option of jumping on BART
or enjoying a beautiful water commute.
Typically, Crescent Heights tends to develop
buildings on the waterfront. Part of the thinking behind that
preference is the notion that lifeís all about the view. In Los
Angeles, we had a project in Marina del Rey called The Regatta,
which was also right on the water in Marina del Rey. There, like
here with the Sierra, the attraction was a waterfront-living
lifestyle. Basically, itís a relaxed style of living in an urban